(2010 - 2011) FanDEWmonium Main article: FanDEWmoniumĭiet Voltage was created in 2010 for FanDEWmonium and was a finalist. Voltage was officially re-released in stores on December 29th of that year.
Voting ended on August 19th, 2008, and Voltage was announced the winner, having won 41% of the votes, Supernova came in second place, with Revolution in third. Drinkers were able to try all three flavors and vote on the DEWmocracy website on which they preferred for their favorite. Voltage, alongside its competitors, Supernova and Revolution, was officially released over the summer of 2008 to compete for a chance to become a permanent flavor. Out of the 3 phase process, only three finalists were chosen: Voltage (a Raspberry Citrus flavor), Supernova (a pink Strawberry Melon flavor), and Revolution (a sky blue Wild Berry Fruit flavor). DEWmocracy was released throughout various phases. This campaign was named "DEWmocracy," tying the words Dew and Democracy together as the campaign centered around the idea of Dew drinkers designing the next permanent flavor on the line. In November 2007, PepsiCo launched a new Mountain Dew marketing campaign. In New Zealand, its tagline is " DEW with a Charge of Wild Berry Flavour.", and in Honduras, its tagline is " DEW Cargado de Frambuesa.", which translates to " DEW Charged with Raspberry Flavor." History (2008) DEWmocracy I Main article: DEWmocracy I Its tagline is " DEW Charged with Raspberry Citrus Flavor and Ginseng with Other Natural Flavors" while its diet version's tagline was "Raspberry-Citrus Diet Dew with Natural and Artificial Flavors."
Voltage is a Raspberry Citrus flavor of Mountain Dew and has a blue look, having a comparable tasting flavor and color to that of Blue Shock.
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